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Practical Guides · Sample article

Build a portfolio before your first paid client.

A portfolio can demonstrate how you approach a problem even before you have a paid client. Clearly identify self-initiated work as sample projects.

Choose a realistic brief

Create a small project with an intended audience and a specific goal. Explain the decisions behind the result.

Show the process

Include the brief, a few work samples, and what you would improve. Never invent clients, testimonials or performance results.

Sources and editorial notes

No source references were supplied for this sample. Research and editorial review are required before publication.

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